Machine Learning based Solutions

Unlock Hidden Patterns | Build Predictive Models | Higher Accuracy | Real-Time Predictive Power.

Full Stack Data Management Services

Integrated Storage | Customized Processing & Transformation | Reports & Dashboard | Advance Analytics & Predictive Modelling

Experience Increased Conversions and Improved ROI

Increase Conversion Rates | Increase Marketing ROI | Forecast Traffic and Demand for better planning | Build Early Warning System

We help you take Data Driven decisions


We provide Data Analytics based Consulting for accelerated growth of Sales and Conversion Rates , and reducing Marketing cash-burn. Our expertise in applying Analytics to different domains coupled with the use of latest Machine Learning Algorithms help businesses uncover deep insights into their problems. Our Pattern Tracking Reports have enabled continuous monitoring and improvement across various functions.

We have done multiple projects in Full Stack Data Management, Hypothesis Testing, Cause and Effect Analysis, Online & Offline Marketing Analytics and Web Analytics across E-Commerce, Publishing and Healthcare domains. We have worked with clients across India, Turkey and US.

We specialize in Advance Analytics and Machine Learning

Our Projects

Full Stack Data Management & Analytics

We have done complete Data Management – Data Storage, Extraction Connectors, Dashboards & Business Reporting. We have managed services for 3 Healthcare clients in the US Geography for more than 2 years. The services included reports across Sales, Marketing, Product Management and Web Traffic Management Services

Digital Campaign Portfolio Optimization

The E-Commerce client was running campaigns across multiple platforms like Adwords and Facebook. They were using services from Sokrati for Campaign Design and Publishing. They wanted a Portfolio Recommender solution for Spend Management across the Campaigns. After analyzing the data from different platforms, we deployed Analytics driven Automated Weekly Report. The background engine analyzed each Campaign Performance over past 7 days and 30 days and made near term performance predictions. Based on the same, a Spend Distribution Portfolio with expected impact was published to the client

Factor Impact Study on Web Traffic

The client is one of the India’s top News and Analysis Website. The client wanted to study the factors of its recent drop in the Traffic. We applied Advanced Analytics Algorithms to find out the Impacting Factors and recommended certain Business & Technical Changes

TV Campaign Analytics

E-Commerce clients with TV Campaigns want to evaluate the impact of the same on their Web-Traffic. Cash burn rate can leave a big impact on the bottom line. Our major achievement in correlating TVC Spends with the Web Traffic Surge on the Website and producing Deep Insights based on the same. Using various Modelling techniques, we were able to demonstrate the impact of Spends on the Web Traffic. Parameters analyzed were Channel Name and Genre, Program and Timeslot, Break No, Ad position, Day of the Week etc These insights were used by the client to monitor their performance and do further Media Planning

Advert Event Impact Study

The client wanted to evaluate impact of Burst Advertisement on the regular Web Traffic along with de-facto regular Online Marketing Campaigns. We developed a unique model using M/C Learning to gauge the Campaign impact during and post its execution. This was achieved using state-of-the-art Deep Learning Algorithms

Print Campaign Analytics

Similar to TV Campaigns, the clients want to evaluate the Impact of Print Advertizement on their Sales and Revenue. Print campaigns may not have direct correlation on traffic & conversions but an incemental effect over a period of time. That is also affected by various other factors like Page No, Ad Size, City, Ad Type, Weekday etc. We employ sophesticated algorithms to determine the impact of each factor for accurate insights. We built a model to demonstrate the Cost-Effectiveness of their Print Campaigns across Locations, Newspapers and Types

For Free Data Consultancy

call now: +91-9096221202 or mail:

About Us

Parijat is a Machine Learning expert (including Deep Learning)and a Kaggle enthusiast. He has been working on Freelance basis on projects related to Data Analytics and Machine Learning for last 6 years. His main area of work has been in Marketing Analytics, Data Management and Conversion Analytics

Before starting Data Tree Research, he has been a pioneer member of Analytics teams in the Corporate and have worked closely with the leadership. With a career spanning 8+ years in various Corporate functions, he has been associated with brands like Persistent Systems & ICICI Bank. He started his career in Consulting in 2011 with Global Research Center for Consulting of Wipro Consulting Services & Sales Analytics Function with Wipro Technologies. He has also led the Analytics team of and during his Corporate Career.

Parijat has done his BE from Pune Institute of Computer Technology, Pune and Post-Graduation from S.P. Jain Institue of Management and Research, Mumbai. He also holds Masters in Information Technology from Virginia Tech Polytechnic and State University, US

What Our Client Say About Us

Parijat sets the bar for data scientists everywhere. He is incredibly talented and experienced in the areas of descriptive and prescriptive analytics and data mining and visualization. He was able to solve extraordinary problems with patience, focus, and unique solutions . Parijat was instrumental in building and managing a team of exceptional data scientists. He has a great ability to present complex data, come up with unique solutions, and drive projects to completion. Finally, he is great communicator - an ideal person to represent data science to both technical and non-technical audiences.

Artem Adamov Associate Director, Critical Phase Program Manager at Janssen Pharmaceutical Companies of Johnson & Johnson

Parijat and his team have added tremendous value to our journey at CaratLane. Their ground-breaking analytical models and insightful conclusions helped us optimise our marketing spends to ensure we got the best impact for our brand. Parijat is very constructive in his approach, is always ready to take up more challenges and exhibits the highest degree of integrity and professionalism while working with clients.

Atul Sinha Senior Vice President(Marketing), (A Tanishq Partnership)

Parijat is a "what can I do more to help drive impact for business" kind of person, constantly looking to learn and add value to self and business. Always eager to take on anything thrown at him, combined with his strong analytical, communication and presentation skills are something that the new generation consultants ought to learn from! I wish him all the best ahead.

Ram Konaje Head of Information Systems (CIO), Sify

Parijat's work on TV Campaign Analytics and its impact on Web Traffic was commendable. It immensely helped in attribution at a granular level and optimisation of media spends.

Calvin John Director - Brand Management, OnMobile

Mr Parijat's work on analytical reports of our social media campaigns and the data gathered by Google Analytics was very valuable and helped our team to successfully change our strategies to grow the company. His reports also played a significant role in taking a strategic decision of restructuring the company to focus on offline fashion retail.

ShriVyshnavi Annush Founder&Curator, Pookaari

Parijat is an excellent resource with hands on experience in Business Consulting and Analytics.

Srinath R Senior Program Manager, Hewlett Packard Enterprise

Parijat is my counterpart in Global Sales Operation & Analytics team at Wipro Technologies. I am working closely with him and he has great analytical skills. He is expert in creating analytical templates in spread sheet. He is always focused on getting the task done on time, and at the same time exploring new ways to make the process more efficient.

Muralikrishna S Manager - Sales Enablement & Analytics, Wipro

Thanks. Yesterday I have been able to set things in order and summed piecas together. I close this job with best feedback and I thank you for this job. I am increasing my subject count now

Eren Cerman Professor (Associated), Marmara University

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Call : +91-9096221202

Email :

Address : City Centre, Hinjewadi, Pune

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